The Spectrum Screensaver drives traffic to the site through its delivery of live headlines. This engaging, animated screensaver delivers MSNBC.com news directly to the user¹s computer throughout the day. It is a way for visitors to own a piece of the concept on their personal desktop and to virally capture the attention of their friends and co-workers. Downloadable for both MAC and PC. The site also lived as a microsite. I think now it could have been an AIR application.
Partner: SS+K, BEAM
