When Friskies came to us with this idea, we thought it had transcended all we had ever seen in a RFP. As proud cat owners, we found this project fun as we uploaded cat photos and added some cool accessories. This project included image manipulation, rotation, multi-point cropping and the ability to save, share and upload photos. All in all, it was a blast and fun to see the associated television campaign connect so well with the online product.
It just won a MIXX Award in 2009.
http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-092209
